The full Fish & Chips experience, where you order from the counter and see your Jellycats expertly served and packed, is currently limited to Selfridges London; The Toy Shop, Level 4. It includes special packaging, stickers, and pin badges that aren’t available anywhere else.
You can now also find the Fish & Chips characters in-store at Selfridges Birmingham, Manchester Trafford, and Exchange Square. While these stores don't offer the full interactive counter experience, the characters are available to pick straight from the shelf and purchase.
We’ve also just launched a brand new addition – Amuseable Sausage – from 12th May 2025, as part of the London experience!
Please note the Fish & Chips collection (including Amuseable Sausage) is currently only available in-store and not online.